Intentional design
We all kind of know colours impact how we feel. We made sure the colour pallet of Integrate represented the therapeutic journey.
Wellness is often associated with clean and calm neutrals. These colours calm our nervous system but we believe they often lead us to think this journey is always soft, easy, linear and perfect.
In designing our notebook we used calming colours to communicate clarity, simplicity, warmth, trust and grounding. But as you'll notice we also wanted to communicate passion, depth, power, intimacy, confidence and action. Without these bolder qualities therapy and true growth isn't possible. Being open and vulnerable and facing your blind spots is one of the most bad ass things you can do. We made sure our brand colours reflected that.